Businesses can grow in several ways: maintaining sales and reducing costs (increased profitability and margins); maintaining costs and growing in income (increase in sales and nominal contribution margin) or with a mix of these factors, to increase the value of the companies and their results.
The retail and mass consumption industries have a lot to say in this regard. On the one hand they have the need to align themselves with the reality of consumers; and on the other they must continue to grow in value. The way forward should combine: Strategy, Government, Execution and Technology oriented to price management and profitability.
In the Retail industry and mass consumption in Chile, a certain immaturity can be seen in the teams and structures, and the need to deepen their capacities is evident. Although it is understood as a natural immaturity characteristic of our market, the way to grow and the competitive advantage will come from those companies that focus on the following aspects:
Have definitions of your pricing strategy to maximize revenue / profitability
Train and form a governance and management team of the pricing process to maximize income / profitability
Optimize prices via Software, to be able to adjust ad hoc to the demand by segments and products
Align regulatory and tax aspects to the model
Generate processes to define, execute, and evaluate prices and profitability day by day
Understand that Price and Profitability Management is the key to being able to grow and maximize value in times of slowdown
Invest in a better understanding of customers, in order to define a price that generates a deeper and fair relationship with them
Globally, all Retailers and mass consumption companies invest millions of dollars in improving their models, equipment, and technology around Price and Profitability Management. An increase in these capacities can impact up to 5% the EBIDTA of a company, with an investment that usually has returns within a year.